Production company
gallery
artist-musician/band/
product-camera/equipment/furniture
company
360 platform-how can it relate
artist-installation, behind the scenes documentary, artist profile, artists work, prices,
publishers-books, interactive book shelf, author's bio, where to download it, to download it for iphone/kindle. Review's surrounding the book, author's other's work, genres, podcasts (radio), audio books, video interviews.
We could set the website up in the style of a book shelf and have different shelves with different interactive objects with link to other 360 platforms.
Web sharing when you're looking for a book on amazon etc- have a facebook/twitter/tumbler links at share across the web.
When you're browsing you can have the link to get the kindle link through amazon, or the itunes link for the podcasts on the author.
PUBLISHERS or BOOK SHOP
Find out how to download Brainient!!!
competition: apple store
website
Animator:
build a version of the website and design an app version
What is the competition? And what if any unique benefits do Brainient deliver?
Segmenting an audience:
usage factors
geographic
'willingness to spend'
lifestyle
demographics
psychographics-combining demographic with
you can find out demographics through market research companies, through certain post codes etc
'the millionaire next door' -people saving money becoming rich because they may be stingy but have a lot of money to sit on. -willingness to spend
the diffusion of innovation-
fanatics
enthusiasts
casual
indifferent
spending capacity of different age groups
new families-the family life cycle
urbanisation:
-single households on the increase
-higher life & health expectancy '40 is the new 20'
there's a video about segmentation online on MOODLE!
Decision making unit
Brainient
buyer
decider
influencer
user
SEGMENTATION IS WHAT WE NEED TO BE THINKING ABOUT!!
Positioning, meeting the audience with the product.
Nerdism-finding the fanatics, if you can appeal to them then they can help market your product. Social status- Seth Godin videos
decision making process
-need/ problem recognition
-information search
-evaluation
-purchase
-post purchase (e.g. competitions online)