Friday 20 May 2011

what we've got so far...

Production company
gallery
artist-musician/band/
product-camera/equipment/furniture
company

360 platform-how can it relate

artist-installation, behind the scenes documentary, artist profile, artists work, prices,



publishers-books, interactive book shelf, author's bio, where to download it, to download it for iphone/kindle. Review's surrounding the book, author's other's work, genres, podcasts (radio), audio books, video interviews.
We could set the website up in the style of a book shelf and have different shelves with different interactive objects with link to other 360 platforms.
Web sharing when you're looking for a book on amazon etc- have a facebook/twitter/tumbler links at share across the web.

When you're browsing you can have the link to get the kindle link through amazon, or the itunes link for the podcasts on the author.

PUBLISHERS or BOOK SHOP

Find out how to download Brainient!!!

competition: apple store
website

Animator:
build a version of the website and design an app version

What is the competition? And what if any unique benefits do Brainient deliver?


Segmenting an audience:
usage factors
geographic
'willingness to spend'
lifestyle
demographics
psychographics-combining demographic with

you can find out demographics through market research companies, through certain post codes etc

'the millionaire next door' -people saving money becoming rich because they may be stingy but have a lot of money to sit on. -willingness to spend

the diffusion of innovation-

fanatics
enthusiasts
casual
indifferent

spending capacity of different age groups

new families-the family life cycle

urbanisation:
-single households on the increase
-higher life & health expectancy '40 is the new 20'
there's a video about segmentation online on MOODLE!

Decision making unit
Brainient
buyer
decider
influencer
user

SEGMENTATION IS WHAT WE NEED TO BE THINKING ABOUT!!

Positioning, meeting the audience with the product.

Nerdism-finding the fanatics, if you can appeal to them then they can help market your product. Social status- Seth Godin videos

decision making process
-need/ problem recognition
-information search
-evaluation
-purchase
-post purchase (e.g. competitions online)